Think like a screen reader to increase your AI discoverability
Making your online content discoverable by AI and readable for those with a visual impairment go hand-in-hand. Learn how to tackle both with a few changes.
It’s time to reset expectations on social media engagement
New research shows that Instagram accounts with large followings don't get a ton of engagement. It's time to put less weight on "likes" and lean on other communication campaign metrics.
Storytelling: Writing for your audience
Effective storytelling has a lot of components, including identifying your core audience and writing an article that addresses their questions. See how I addressed a need through strategic storytelling.
3 tips for transitioning your yard to California native plants
Ready to tear out that tired lawn and transform your yard into a colorful, drought-tolerant landscape? California native plants are an excellent option.